Moyee’s journey to Ireland began when two social upstarts and graduates of UCD Innovation Academy, Shane and Killian, set out to change the world.
But how can admirable ideas challenge ongoing global inequality? Whilst sipping on coffee in a crowded Dublin café they suddenly had their eureka moment; the answer was in their hands. People are drinking bad coffee that they know is produced unfairly, but aren’t doing anything about it. Despite fair trade agreements, less than fifteen percent of global coffee value goes to coffee growing countries.
Shane's travels in South America and Killian's adventures in Africa had left a bad taste in their mouths. Coffee-growing communities were living in poverty while producing amazing quality coffee. In Ethiopia, Killian discovered coffee isn't just grown there but with its beautiful coffee houses and caffeine-adoring population, it is an integral part of the rich Ethiopian culture.
Arabica Coffee originates from Ethiopia, but Shane and Killian weren't settling for any old bean, and it was their search for the rare and richly-flavoured Limu bean that they met a Dutch social innovator called Guido who was approaching coffee production in a radical new way.
Guido had set up Moyee, a coffee social enterprise in the Netherlands that not only sources their speciality beans in Ethiopia, but roasts them there as well. A process that locks in the special flavours and character of Moyee coffee at origin, and ensures that more jobs and more money from the coffee industry stays within Ethiopia.